Dormant Account Detector
Catches a different failure mode than contraction: customers who never properly ramped or who have gone completely quiet. Two detection patterns: (1) Stale onboard — first API consent was 30+ days ago but total consents remain under a threshold (e.g., <50), suggesting they integrated but never scaled. (2) Gone dark — no new consents in the last 21+ days despite having had prior activity. Both patterns trigger a Slack alert and optional HubSpot sequence enrolment for a "we noticed you've been quiet" outreach. Google BigQuery HubSpot CRM + Sequences Slack
Details
Created
Odella
Created By
Mar 31, 2026
Hires
0 Imports
Descriptions
Catches a different failure mode than contraction: customers who never properly ramped or who have gone completely quiet. Two detection patterns: (1) Stale onboard — first API consent was 30+ days ago but total consents remain under a threshold (e.g., <50), suggesting they integrated but never scaled. (2) Gone dark — no new consents in the last 21+ days despite having had prior activity. Both patterns trigger a Slack alert and optional HubSpot sequence enrolment for a "we noticed you've been quiet" outreach. Google BigQuery HubSpot CRM + Sequences Slack
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Background Tasks
Dormant Account Detector
Catches a different failure mode than contraction: customers who never properly ramped or who have gone completely quiet.